The Revenue Masterclass is RevitUp.direct’s annual educational institution in hotel revenue management and digital marketing — one of the most recognised gatherings in the industry across Greece and Cyprus. With an uninterrupted presence since 2020, it brings together hoteliers, executives and leading technology companies, with the goal of turning the synergy of Revenue Management, Digital Marketing and Artificial Intelligence into measurable revenue growth.
The 6th Revenue Masterclass will take place on Friday, 16 October 2026, at Candia Maris in Heraklion, Crete, with free entry and mandatory registration. Under the central theme “Lookers to Bookers: Turning Data into Bookings”, it focuses on pricing, data utilisation, distribution and the integration of artificial intelligence into commercial decisions — the factors that determine every hotel’s profitability today. This year it brings to the same table leading names in technology and travel — Google, IDeaS, Expedia, HolidayCheck and webhotelier | primalres group.
Among the speakers stands out the globally recognised Professor Dimitrios Buhalis of Bournemouth University, a leading international authority in eTourism and Artificial Intelligence, as well as Professor Savvas Chatzichristofis. The programme includes presentations, panels, the interactive Interactive Solutions Hubs, specialised workshops and the established Cocktail & Buffet Networking Event.
Seats are limited — secure yours early.
Key Partners of the Masterclass:
webhotelier | primalres • HolidayCheck • RoomPulse • Wallbid • IDeaS • Plusgrade • Hotel ToolBox • NGH • Multiplo • HO.PE
About RevitUp.direct:
With over 20 years of experience, RevitUp.direct is a leading provider of revenue management, online sales and digital marketing solutions exclusively for the hospitality industry. Combining people, technology and data, it empowers hotels and resorts in Greece, Cyprus and internationally to sustainably increase their revenue.
The 6th Revenue Masterclass by RevitUp.direct will take place on Friday, 16 October 2026, at Candia Maris in Heraklion, Crete. Under the central theme "Lookers to Bookers: Turning Data into Bookings," it's a full day dedicated to how data, revenue management and artificial intelligence translate into bookings and revenue. Admission is free, with registration required, and it is aimed at hotels and tourist accommodation.
The 5th Revenue Masterclass by RevitUp.direct was successfully held on 21 October 2025, at the “Markos Karanastasis” Amphitheatre of HMU (Hellenic Mediterranean University), gathering 312 registrations and 232 professionals from across Crete, Cyprus and major Greek destinations. Under the central theme “Driving Growth Through Revenue & Marketing Synergy”, the event highlighted the role of the synergy between Revenue Management, Digital Marketing and AI in hotel growth.
The 4th Revenue Masterclass, organized by RevitUp.direct on October 10, 2024, at the Annabelle Hotel in Paphos, was a resounding success, bringing together over 110 hospitality professionals from across Cyprus.
Neapolis University Pafos and RevitUp.direct, have signed a Memorandum of Understanding aimed at developing joint initiatives in education, professional development, research, and connecting the academic community with the labour market. The Memorandum was signed on 14 September 2026 by the Rector of Neapolis University Pafos, Professor Pantelis Sklias, and the Chief Growth Officer of RevitUp.direct, Mr Minas Liapakis.
At RevitUp.Direct we say it often: for most hotels the problem isn’t how many people land on the website, but how many actually reach the booking. Ahead of the 6th Revenue Masterclass, we spoke with Dimosthenis Sdrolias about the gap between traffic and bookings — exactly where Digital Marketing and Revenue Management meet.
A hotel invests in a site, in photos, in advertising — and then loses the booking at the last, cheapest step of the journey. Ahead of the 6th Revenue Masterclass, we spoke with Anagnostis Theocharis about what decides the booking after the click: price, availability, and the small, everyday decisions of Revenue Management.
