6th Revenue Masterclass — «Lookers to Bookers»
The 6th Revenue Masterclass by RevitUp.direct will take place on Friday, 16 October 2026, at Candia Maris in Heraklion, Crete. Under the central theme "Lookers to Bookers: Turning Data into Bookings," it's a full day dedicated to how data, revenue management and artificial intelligence translate into bookings and revenue. Admission is free, with registration required, and it is aimed at hotels and tourist accommodation.
Details
The programme of the 6th Revenue Masterclass combines presentations, panels and discussions featuring leading technology and travel companies — Google, IDeaS, Expedia, Webhotelier, Wallbid, Plusgrade, RoomPulse and others — as well as academics of international standing. Among the speakers, Professor Dimitrios Buhalis of Bournemouth University and Professor Savvas Chatzichristofis stand out, with topics around revenue management, distribution, data and artificial intelligence.
Beyond the talks, attendees will have the opportunity to get hands-on with the technologies shaping the market in the exhibitors' area, take part in specialised workshops, and join the traditional Cocktail & Buffet Networking Event — the most valuable moments for new partnerships and exchanging experiences.
Admission is free, with registration required.
