On October 27, 2022, RevitUp hosted its 2nd Revenue Management Masterclass at Santo Maris Oia Luxury Suites & Spa in Santorini, following the success of its 1st Masterclass in Heraklion and the Revenue Talks held across Crete and Rhodes in 2022. The event brought together industry professionals to explore consumer trends, digital presence optimization, and data-driven strategies to boost profitability. Key discussions focused on converting "Lookers" into "Bookers," leveraging real-time demand data, and effectively managing competition to improve ADR and net revenue.

Insights from industry experts highlighted Santorini’s unique year-round demand and showcased tools such as OTA Insight for dynamic pricing, Webhotelier for direct bookings, and Tripadvisor’s analytics for market visibility. Speakers emphasized the importance of tailored strategies, quality visuals, and proactive engagement to enhance online performance and profitability. The event reinforced Santorini’s position as a top destination while underlining the need for adaptive revenue management in today’s competitive landscape.