On February 13, 2020, the 1st Hotel Online Sales & Digital Marketing Masterclass was held at the Heraklion Chamber of Commerce, hosted by the Heraklion Hotel Association, EyeWide, and RevitUp.direct. Over 180 industry professionals, including hotel owners, Sales & Marketing experts, and Revenue Managers, gathered to explore cutting-edge strategies and tools in Digital Marketing and Online Sales. Key presentations included EyeWide’s insights on optimizing online sales, Expedia’s introduction of Travel Ads, PrimalRES’s updates to its Channel Manager, and RevitUp’s focus on Revenue Management and Performance Digital Marketing.

This highly successful event showcased innovative ways for hotels to enhance online revenue and adapt to new technologies, with attendees actively engaging in discussions and setting high expectations for future sessions. Plans are already underway for the 2nd Masterclass, further solidifying this initiative as a cornerstone for empowering the hospitality industry in Greece.