The Revenue Masterclass by RevitUp has established itself as one of the most anticipated annual events in the hospitality industry. After successful editions in Crete (2020), Santorini (2022), and two consecutive years in Cyprus, the 5th Masterclass is returning to Crete.

This year, the 5th Revenue Masterclass will take place on Tuesday, October 21st, 2025, at the Amphitheater of the Hellenic Mediterranean University (HMU) in Heraklion.

The Revenue Masterclass has helped reshape the way hoteliers approach revenue management, encouraging strategic thinking, diversified distribution, and reduced dependence on Tour Operators. It has also empowered hotels to expand into new markets and make more independent commercial decisions.

The message is clear: the future belongs to specialized teams and strong collaboration between technology and strategy.

This Masterclass brings together innovation and practical application. Participants discover:

• Advanced training in sales and revenue strategies
• Real-world examples of leading-edge technologies
• Guidance to solve current industry challenges
• Direct connection with hospitality experts and tech leaders

The 5th edition focuses on today’s biggest challenges for hotels, including:

• Rapid digitization of travel services and tools
• Demand for specialized staff beyond guest experience into revenue and strategy execution
• Adapting to evolving market trends, technologies, and traveler behavior

The event will guide hotel teams to build a strong internal strategy and manage their full digital and revenue presence with confidence.